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What are limitation of business to business marketing strategy?
Wiki User
∙ 16y ago
The limitation to a B2B marketing strategy will be limited to where your marketing messages are placed (advertisements) and how your sales departments interact with business clients. While mass marketing works for many businesses in the consumer market, the business market is a far more targeted sector with many industries that relate to one another in a different fashion. There is a greater emphasis on building proffessional relationships with business clients that require constant communication far after a purchase has been made.
In short, target marketing and personal marketing are the main succeeding traits of a B2B economy. Mass advertising however was recently done in the Super Bowl for the company SalesGenie.com so it may very well be that mass marketing is coming to B2B and reducing the limitations to marketing.
Wiki User
∙ 16y ago
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What is strategy limitation?
Strategy limitation refers to constraints imposed on you business. These constraints can be either internal or external to your business.
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The goal of a marketing strategy is to provide increases sales for a business.
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The phrase "business to business internet marketing" means a marketing strategy between two businesses. For example, a marketing strategy from a manufacturer to gain business from new wholesalers.
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Limitation of marketing research?
limitation of marketing research
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Marketing strategy questionnaire with answers
