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What are limitation of business to business marketing strategy?

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Answer:

The limitation to a B2B marketing strategy will be limited to where your marketing messages are placed (advertisements) and how your sales departments interact with business clients. While mass marketing works for many businesses in the consumer market, the business market is a far more targeted sector with many industries that relate to one another in a different fashion. There is a greater emphasis on building proffessional relationships with business clients that require constant communication far after a purchase has been made.

In short, target marketing and personal marketing are the main succeeding traits of a B2B economy. Mass advertising however was recently done in the Super Bowl for the company SalesGenie.com so it may very well be that mass marketing is coming to B2B and reducing the limitations to marketing.

First answer by TopSavings.Net. Last edit by TopSavings.Net. Contributor trust: 453 [recommend contributor ]. Question popularity: 8 [recommend question].

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