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What are limitations of e-commerce marketing?

Updated: 9/11/2023
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Bduncan7

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βˆ™ 14y ago

Best Answer

•Technical Limitations :

  • -Lack of sufficient system's security, reliability, standards, and communication protocols
  • -Insufficient telecommunication bandwidth
  • -The software development tools are still evolving and changing rapidly

Non Technical Limitations

  • -Security and Privacy
•These issues are especially important in the B2C area, and security concerns are not truly so serious from a technical standpoint Privacy measures are constantly improving too

•Yet, the customers perceive these issues as very important and therefore the EC industry has a very long and difficult task of convincing customers that online transactions and privacy are, in fact, fairly secure

  • -Lack of trust and user resistance
•Customers do not trust an unknown faceless seller, paperless transactions, and electronic money

•So switching from a physical to a virtual store may be difficult

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