General Mills is a giant corporation, and they own such brands as: Betty Crocker, Bisquik, Pillsbury, Trix, Wheaties, Fiber One, Lucky Charms, Fruit by the Foot, Fruit Roll-ups, Pop secret, bugles, chex, haagen dazs, hamburger helper, green giant, Totino's pizza rolls, progresso soup, and yoplait yogurt... and those are just a few!