There are two kinds of apostrophe in English. This question is about the literary term where a non-living thing is spoken to. For the punctuation mark (the raised comma), see the related question...
The Assyrian came down like the wolf on the fold, And his cohorts were gleaming in purple and gold; And the sheen of their spears was like stars on the sea, When the blue wave rolls nightly on deep...
colloquial terms are unformal and not academic so basically they are slang. Some examples of words used by our generation are like "wanna" or "gonna." An example of phrase is "it's raining cats and...