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What are the Advantages of secondary market research?

In: Market Research [Edit categories]

Answer:

It is generally less expensive than primary reasearch. This is because a business does not have to pay to collect the data; because it has already been collected.

Another advantage of secondary research is that it saves time. This is because the business does not have to go and ask the public to fill out surveys or arrange focus groups to find out public views on products.

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First answer by ID1056824215. Last edit by Samanthabod. Contributor trust: 0 [recommend contributor ]. Question popularity: 11 [recommend question].

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