Communication is the activity of conveying information. Whether through the exchange of ideas, feelings, intentions, attitudes, expectations, perceptions or commands by speech, gestures, writings, or behavior.
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According to Shannon and Weaver, communication is the process of sending and receiving information between a sender and receiver using a channel for transmission. For Lasswell, communication is who says what through which channel to whom with what effect, emphasizing the different elements involved in the communication process. Mcluhan views communication as the medium itself shaping the message and the society, focusing on the influence of technology on communication dynamics.
Vocal communication
The definition of downward communication is passing on of information from the top to the bottom. This is the mode of communication in most organizations.
The definition of superficial communication is the communicating of what one is concerned with. Superficial communication is also comprehending what is obvious.
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