What are the advantages and disadvantages of Primary Data?

Answer 1

Primary Sources of Data

Primary sources are original sources from which the researcher directly collects data that have not been previously collected e.g.., collection of data directly by the researcher on brand awareness, brand preference, brand loyalty and other aspects of consumer behaviour from a sample of consumers by interviewing them,. Primary data are first hand information collected through various methods such as observation, interviewing, mailing etc.

Advantage of Primary Data

·It is original source of data
·It is possible to capture the changes occurring in the course of time. ·It flexible to the advantage of researcher.
·Extensive research study is based of primary data

Disadvantage of Primary Data

1.Primary data is expensive to obtain

2.It is time consuming

3.It requires extensive research personnel who are skilled

4. It is difficult to administer.

Answer 2

Advantages of primary data include high reliability and relevance to specific research needs. However, collecting primary data can be time-consuming and expensive compared to using existing data sources. Additionally, there may be challenges with obtaining a representative sample and ensuring data quality.