Writing about sales promotion tools, Prof. Philip Kotler observes - "they have 3 distinctive characteristics."
Communication: They gain attention and usually provide information that may lead the...
sale promotion is a part of the marketing activities through which the product is promoted in the market. it is for short duration and it is carrried out to create a mind share and the customer will...
The negative effect of sales promotions is it will yield fast and measurable responses in sales but it will not yield new loyal nor long term buyers in mature markets.
sometimes sales promotion...