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I think I can speak from personal experience here: here at Eaglehawk we have just had bushfires that destroyed 50+ houses. Among other things, we were all explicitly told to listen to the radio, preferably portable (ie battery-powered) for news and updates about the fires. TV:- We found that TV was next to useless because we didn't want to see a pretty talking head showing what had happened on the other side of the State: we wanted to know what was happening right now right where we were and TV couldn't do that. - there was inteference and if anything happened to the antenna it was useless.
internet:- It was almost the same with the Internet: it was even worse than the TV in giving immediate information because it couldn't. The fastest was a "just-in" News Flash that was 6 minutes old: it sounds good, but a lot can happen in 1 minute, let alone 6 of them. Disadvantages of the Internet:
- you had to know exactly what site to go to get what you wanted: - you couldn't do that under stress ; - you just didn't have the time; - you couldn't just turn it on and get what you wanted immediately. -it was visual, just like the TV: you had to actually watch it.
- if anything happened to the phone line/wi-fi it was also useless.
An advantage of the Internet was you could go to 'Country Fire Authority' site (www.cfa.com.au) and see where the different fires in the State were and what stage they were at.
Radio:-
By contrast, a portable radio was by far and away the best option.
-Power outages meant anything on Mains power was useless, but it didn't affect a battery-powered radio.
-Information was immediately available and always up-to-date: in an emergency you're talking about a 10-second delay
(eg "People in ........ : look out - we've just been told that .....")
- The radio station gave localized information about what was just happening right then in the next street or other side of the hill.
- It was also exact and precisely-targeted to an audience that was hanging on its every word.
- You could have it on in the background and listen to it with half-an-ear while doing something else.
-It was small small and easily-manageable.
- it was portable: you could take it where you wanted when you wanted.
- You didn't have to worry about losing the TV antenna or internet connection or links.
- on the FM band there was no static or interference.
Wiki User
∙ 15y ago
Wiki User
∙ 11y ago-- Radio commercials are far less expensive to produce.
-- A radio message that's thoughtfully and cleverly written and produced has
far greater power to memorably engage the imagination of the listener than
one on TV has.
-- Radio reaches the sizable audience in cars that TV doesn't reach.
Wiki User
∙ 13y agoreadio is cheaper because you dont need as many people, liscences, directors etc. whereas TV adverts are much more expensive, and can be a disadvantage to buisnesses in the long run.
Wiki User
∙ 9y agoThe advantages of radio advertising include the wide reach of listeners from various locations. It also reaches a wide range of target market.
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What did the growth of radio and other mass media produce in the 1920s?
a national culture
When was Bell Media Radio created?
Bell Media Radio was created in 1945.
8 The growth of radio and other mass media in the 1920s produced?
a national culture.
What type of media are television and radio?
They are both categorised as broadcast media.
What are the advantages of a digital radio over an analog radio?
The advantages of digital radio over analog radio are digital radios get more channels than analog, they are clearer in sound and signal and have more additional features.
What is the different between traditional media and modern media?
Traditional media includes newspapers, magazines, radio, and television, which are one-way communication channels. Modern media, such as social media, websites, blogs, and podcasts, are interactive and allow for user participation and engagement. Additionally, modern media can reach a wider audience and can provide real-time updates compared to traditional media.
What did the growth of radio and other mass media produce in the 1920s?
a national culture
When was Bell Media Radio created?
Bell Media Radio was created in 1945.
What is unguided media and its type?
Media that is unguided has no connections, wires, or joined devices. This includes infrared, micro, radio, and even satellite waves.
Advantages of cognitive radio over radio?
advantages of adptive rf transreceiver
Advantage and disadvantage of radio?
The advantages of radio is that it is more flexible, and can be listened to on the road. The disadvantages of radio are that it is not an up to date media.
Advantages of media in an advertising campaign?
Advantages of campaigning via t.v ,newspapers,leaflets, and radio are most people of different age group participate in these medias there fore alot of people will notice the campaign
What are some advantages of the radio?
There so many advantages of the radio. Some of the include mass communication, reaching out to millions of people in real time and being informative among other things.
What is an answerback?
An answerback is a response to a message, originally in radio but now via other media.
8 The growth of radio and other mass media in the 1920s produced?
a national culture.
What is the importance of media planning?
The importance of media planning is knowing exactly where the customer base is and how to market the product to them. This can be done through television, radio, internet, or other media.
Advantages of massmedia?
Mass media includes newspaper, radio and TV organizations that benefit society by informing people on the issues. The mass media is separate from the government and can inform the public on issues concerning government and potential dangers.
