The disadvantage of using this type of scale is that you can not make statements about some percentage of the population "agreeing" or "disagreeing" with something. The population is not being...
1- Less need to use fractions or decimals than in Celsius. Some people find significant differences in comfort between 72 and 73, for instance, but those finer gradations are not possible in Celsius...
Semantic differential scales, developed by Charles Osgood (1957), are used when researchers desire interval data where the data can be arranged in order and measured. Semantic differential scales...