PepsiCo has one, as in 1 objective. It is exactly the same as EVERY other corporation listed on the NYSE, it is to make money for the shareholders.
Create brand awareness
Increase sale volume
Hold present customers
Attract users
to sell pepsi
PepsiCo describes it's aims and objectives as performance with purpose. This according to the company involves delivering sustainable growth by investing in a healthier future for the people and the planet.
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Aims are broader and wider.with the help of objectives we achieves our aims and objectives are framed if we have aim. objectives are not wide as aims it frames according to aims.
Without Aims and Objectives how do you know where your business is heading for the future. You need it achieve your aims of the business.
Businesses need to set aims and objectives because without aims and objectives there is no meaning to the business. Aims and objectives give meaning to success of planning, directing, staffing, organizations and controlling.