Feedback - As it is a face to face process the feedback from the clients are directly received by the sales personal.
Persuasion - clients or customers can be persuaded to buy the product or the salesman can put interest in them to buy the product.
Flexibility - the sales presentation can be adapted according to the situations or clients.
Builds relationships - A bond is made between the company and the customer through personal selling. Ie marketing relationship is created between 2 people.
Efficient communicative interchange - it is a 2 fold communication where the message is conveyed and the reply is also received back immediately.
Dyadic communication - it is dyadic in nature i.e. it is one on one communication.
Process - It is a set of activities and not a single activity. The process continues infinitely
Mutual benefit - It is a 2 way process, both the buyer and the seller are benefited from this.
Supplies of information - the customers are made aware about the company's product. I.e. valuable information is supplied to the customers about the availability of the product, special features, uses etc.
Promotes sales - the end objective is achieved thru this .i.e. promotion of sales is achieved.
Expensive - recruiting, training, and development of the sales force is an expensive procedure as in PS this factor is very essential. Ie trained salespersons.
Assures the buyers - the buyers are assured of future services for the product and so as to influence them on taking the product.
Aside from influencing customers, salespeople manage customer relations, serve as the account team manager for their firm, manage the relationships with vendor and channel members, and they also...