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What is primacy and recency?

Updated: 8/22/2023
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12y ago

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Primacy and recency are terms used in psychology to describe the effect of order of presentation on memory. The primacy effect results in information presented earlier being better remembered than information presented later on. The recency effect results in better recall of the most recent information presented. Together, these two effects result in the earliest and latest information in a given presentation being recalled best, with information in the middle being least remembered.

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12y ago
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15y ago

In a series of events (i.e. presentations, interviews, commercials, etc.): The primacy effect is the influence that the first stimulus that you see has on the individual. It is the first thing that you see so therefore it sticks... The Recency Effect is the influence of the last thing that you see. It is the last thing that you remember seeing, so therefore it is the accessible in your memory. In different situations the primacy of a stimulus may be more important than the recency, vis a versa is true. For example, if you are sitting through a long observation of interviews... say 10 hours (30 interviews), there is likely to be a recency effect. The last person interviewed will stick out the best in the intervewers memory, and if it was a good interview than there is a positive effect.

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9y ago

When recalling items in a series, the primacy effect is the tendency to recall those items that are first best. The recency effect is the tendency to recall those items that are last first.

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