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Transactional Customers

Don't need information or relationship - want the best price.

Relationship Customers

Want you to know who they are and what they need.

Information Customers

Don't need a relationship but expect some education.

Partnership Customers

Have a high relationship and high information need. They want you to be proactive , to know them well and to educate them.

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Q: What are the different types of customer relationships?
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