answersLogoWhite

0


Best Answer

Biggest disadvantage is oversegmentation - the the segment is simply too small to be addressed economically or meaningfully. The benefits of relevance and cost efficiency of segmentation usually outweigh any drawbacks.

User Avatar

Wiki User

13y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What are the disadvantages of market segmentation?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Advantages and disadvantages of market segmentation?

what is the advanteges and dis advanteges of market segmentation?


Market segmentation of Toyota cars?

Market segmentation


What are the advantages AND disadvantages of geographic segmentation?

importance of geographic segmentation


List 3 market segments for the retail clothing market?

gender segmentation, age segmentation, geographic segmentation..


What are disadvantages of market segmentation?

Biggest disadvantage is oversegmentation - the the segment is simply too small to be addressed economically or meaningfully. The benefits of relevance and cost efficiency of segmentation usually outweigh any drawbacks.


What are the disadvantages for a consumer?

There is a danger with segmentation: too much of a good thing. It is possible to over-segment your target market to the point where the market is so small it is no longer feasible to address the market profitably.


Why is market segmentation importent?

Market Segmentation is important because without it the business will not find the correct target audience


What is the difference between market research and market segmentation?

Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.


Market segmentation in a global market?

d


What specific malls uses market segmentation?

The lifestyle center malls and the fashion malls are the type of specific malls that use market segmentation. The outlet center malls also use market segmentation.


What is Adidas' market segment?

market segmentation of adidas


What is difference of market segment and market segmentation?

Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.