The DuPont factors are the factors used by the Federal Circuit to determine whether two trademarks (or service marks) are confusingly similar. Confusing similarity is necessary for a finding of trademark infringement. The factors are as follows:
- The similarity or dissimilarity of the marks in their entireties as to appearance, sound, connotation, and commercial impression.
- The similarity or dissimilarity and nature of the goods . . . described in an application or registration or in connection with which a prior mark is in use.
- The similarity or dissimilarity of established, likely-to-continue trade channels.
- The conditions under which and buyers to whom sales are made, i.e. "impulse" vs. careful, sophisticated purchasing.
- The fame of the prior mark
- The number and nature of similar marks in use on similar goods.
- The nature and extent of any actual confusion.
- The length of time during and the conditions under which there has been concurrent use without evidence of actual confusion.
- The variety of goods on which a mark is or is not used . . . .
- The market interface between the applicant and the owner of a prior mark . . .
- The extent to which applicant has a right to exclude others from use of its mark on its goods.
- The extent of potential confusion . . . .
- Any other established fact probative of the effect of use.