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What are the factors that influence the marketing mix?

In: Marketing Advertising and Sales [Edit categories]

Answer:

The main factors which could influence the marketing mix are:
- Finance:
The business should consider how much money is to be spent on marketing.
- Needs of the market:
The business should continue to carry out market research as the business grows, as the needs of customers change over time.
- Competitors:
The marketing mix can be used as a response the actions of actions of competitors in the market. This may include introducing a rival product or matching new prices.
- Technology:
The business may change where goods are brought and sold, according to changes in technology. An example of this is the major source of business, the Internet.

Contributor:

Sonia

First answer by ID1378658710. Last edit by Sonia Khanna. Contributor trust: 0 [recommend contributor ]. Question popularity: 4 [recommend question].

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