What are the four general lettering styles?
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1. Roman style, an unusual "thick and thin" letter, often has thickness in different stem places. It usually has style endings called "serifs" on each stem end.

2. Poster style, bold or general, is very popular and easy to read. It has even thickness in all directions and may or may not have serif endings.

3. Script is a "connected" letter style, can be thick and thin or even thickness. It usually is "italic" or slanted. It is a very graceful, decorative style

4. Unusual or "trademark" text styles are usually copyright protected. They are created for specific company logos. Creating these new font styles takes lettering to exciting developments.

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Four lettering styles?