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Functions of advertising:
1. To differentiate the product from their competitors
2. To communicate product information
3. To urge product used
4. To expand the product distribution
5. To increase brand preference and loyalty
6. To reduce overall sales cost
7. Creates new demands
Wiki User
∙ 8y ago
Wiki User
∙ 15y agoThe function of advertising is to build brand recognition, create exchange, create value, and to spread a specific message.
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How does an advertising computer normally function?
There is no so such thing as an actual advertising computer. The computer has become a very integral tool for advertising, however with the ever growing popularity of cyberspace.
What are disadvantages of privately owned media?
dependence on advertising revenues to function and make a profit
What is a disadvantage of privately owned media?
Dependance on advertising revenues to function and make a profit
Role and function of an advertising agency booking classified advertising only?
creating demand , help for sales people job , help to know about the quality of product on pre-disposed.
Function of advertising?
Advertising's most basic function is to utilize media to build a group's awareness of a message. The function of the message could be to build brand awareness, encourage people to buy a product or service, inform about some specific topic - anything really. Successful advertising attracts people to the "thing" being advertised and causes them to take action - make a call, a purchase or whatever it is the advertiser deems a goal or point of conversion.
What is the historical function of the television?
The historical function of the television is an entertainment and marketing device. Originally the entertainment function was primary, but advertising and revenue it generates has become the primary function.
What is the disadvantage of privately owned media?
The major disadvantage is the dependence on advertising revenues to function and make profit.
Some critics contend that the use of the percentage-of-sales budgeting technique is illogical?
Sales is a function of advertising. Advertising should not be a function of sales. If a business has a bad quarter and the sales are lower, then according to this technique the amount of advertising/promo budget should drop as well. However, in reality the company might in fact need more advertising to raise brand awareness (or whatever the advertising goals are) to get the company out of the slump. The concept applies the other way as well. Studies have shown after a certain amount of advertising released the returns begin to diminish and have negative affects, even if the advertising campaign was successful initially. Therefore, a company should use an Objective and Task Approach (ideal method) or if need be a Competitive Parity Approach (match the competition).
What are 5 forms of advertising?
Internet Advertising Television Advertising Radio Advertising Print Advertising Outdoor Advertising Non-traditional Advertising. Product-Oriented Advertising Image Advertising Advocacy Advertising Public Service Advertising Direct Mail Advertising Display Advertising.
What function do roll up banners serve?
Roll up banners are most often used for advertising. They are convenient because they can be rolled up to save space in storage. They are also cheap and lightweight, so they are a very versatile method of advertising.
9 type of advertising?
# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)
What has the author Alfred Eisenpreis written?
Alfred Eisenpreis has written: 'Print advertising for shopping centers' -- subject(s): Advertising, Advertising copy, Advertising media planning, Advertising, Magazine, Advertising, Newspaper, Magazine Advertising, Newspaper Advertising, Shopping centers
