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Pricing your products is one of the most important aspects of marketing. As such, fluctuations in foreign exchange could play a large role in your product pricing. For example, your product costs $50 USD to produce and sells for $100 in the US market. Exporting to England will cost your tariffs AND the USD is roughly .5 BPG (pounds). Do you sell your product for 100 GBP? What happens when the exchange rate goes from .5 GBP/USD to .4 or .6? Do you reprice all of your products in the British market? Do you set a "safe" price to manage +/- expected fluctuation?
This also means an American traveling abroad would end up paying $200 for your product and a British consumer, who does not generally earn a 1:1 USD:GBP ratio, will end up paying a hefty premium.
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