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What are the key persuasive techniques used in consumer advertising?
Wiki User
∙ 12y ago
Testimonial- using words of an expert or famous person to persuade
Bandwagon- using social pressure to persuade people to purchase the product because 'everyone else is doing it'.
Repetition- idea is repeated over and over, like in that "Head On" commercial
Transfer- using names or pictures of famous people but not direct quotes
Free or Bargain- a speaker suggests that the public can get something for nothing or almost nothing
Glittering Generalities- in glowing terms and offering no evidence the speaker or advertiser supports a candidate or a solution to social problems
Common Sense- trying to persuade using everyday sense of good or bad/right or wrong
Emotional Words- words are used that make you feel strongly about an idea
Reasoning- luring the reader by listing or explaining reasons or an idea
Card Stacking- telling only one side of the story as if there were no opposing view or other consideration
Exigency- creating the impression that action is required immediately or the opportunity will be lost forever
Flag Waving- connecting a person, product, or course with undue patriotism
Innuendo- causing the audience to become wary or suspicious of the competition by hinting that negative info may be kept secret
Name Calling- negative or derogatory words to create a distasteful association in the mind of the audience
Plain Folks- using a person who represents the "typical" target of the ad to communicate the message that we are alike, and I use/buy/believe this so you should to
Wiki User
∙ 12y ago
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For which of the following reasons is it important to be aware of the persuasive techniques used in many advertisements?
Many persuasive techniques are designed to work subconsciously.
Why is it important to look out for the persuasive techniques used in many advertisements?
Advertisements are designed to make you want to buy things even if you don't need them.
What forms of advertising do companies use to target different types of people?
There are many forms of targeted advertising. Here are a few: Banner Advertising, Product, Outdoor, Email, online, or point-of-purchase advertising techniques can be used to target specific groups or individuals.
How do an advertisement's appeal differ from its execution style?
advertising appeals is the approach used to attract the attention of consumers, it is meant to influence consumer feelings toward a product, service or cause. execution style is the way an appeal is turned into an advertising message, the way the message is presented to the consumer
Common advertising techniques are?
There are several types of common advertising techniques that include using loaded words, testimonials, and flattery. Facts and figures, emotional appeals, and special offers are other techniques that are often used in advertising.
What are some examples of persuasive techniques?
Some examples of persuasive techniques include using emotional appeals, providing social proof or testimonials, employing logical reasoning and evidence, and creating a sense of urgency or scarcity. These techniques can be used in various forms of communication such as advertising, marketing, speeches, and debates to influence audience beliefs or behaviors.
For which of the following reasons is it important to be aware of the persuasive techniques used in many advertisements?
Many persuasive techniques are designed to work subconsciously.
What is the primary purpose of persuasive advertising?
Persuasive advertising is used after a product has been introduced to customers. The primary goal is for a company to build selective demand for its product.
What persuasive techniques are used in Tuck Everlasting?
Snob appeal
What is an persuasive statement?
A persuasive statement is meant to convince the reader of a specific topic. Persuasive statements are used quite liberally in politics, business, and advertising.
What is peruasive techniques?
Persuasive techniques are used in writing and are considered to be among the various forms of rhetoric. The main goal of persuasive techniques is to convince the reader to agree wth a particular position of the writer.
Why are persuasive techniques used in English language?
to make the piece of writing more persuasive and to make the arguments appear stronger
What are the key persuasive techniques used in advertising for fast food?
There are many persuasive techniques used in advertising for fast food. Cartoon-like characters and toys in the meals are the most popular. Using famous people in commercials, popular music and other general interests are also commonly used. As well as making the food look much more appealing to the customer than it actually looks.
What are the four types of persuasive techniques?
The four types of persuasive techniques are ethos (appeal to ethics), pathos (appeal to emotion), logos (appeal to logic), and kairos (appeal to timing/relevance). These techniques are commonly used in communication to influence an audience's beliefs or actions.
A professional athlete appears in a commerical in which she sings a short song that is associated with the company for which she is advertising What advertising techniques are being used in this comm?
A professional athlete appears in a commercial in which she sings a short song that is associated with the company for which she is advertising. The advertising techniques are being used in this commercial are Slogans and Jingles and celebrity endorsement.
What are persuasive speech techniques?
Some persuasive speech techniques include using emotional appeals, presenting logical reasoning, establishing credibility, using rhetorical questions, and appealing to values or beliefs of the audience. Additionally, incorporating storytelling, providing evidence or statistics, addressing counterarguments, and using strong language can help make a speech more persuasive. Engaging the audience and making a connection with them can also enhance the effectiveness of persuasive techniques.
What are some examples of persuasive techniques used by Barack Obama?
He enjoys eating raisin Bran and likes Prunes
