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What are the macro environmental and micro environmental forces might affect the growth of mobile TV?
Wiki User
∙ 11y ago
Media
Positive media attention can "make" an organisation (or its products) and negative media attention can "break" an organisation. Organisations need to mange the media so that the media help promote the positive things about the organisation and reduce the impact of a negative event on their reputation. Some organisations will even employ public relations (PR) consultants to help them manage a particular event or incident.
Consumer television programmes with a wide and more direct audience can also have a very powerful impact on the success of an organisation. Some businesses recognise this and will change their reaction when consumers mention that they are going to contact a consumer television programme or the newspapers about the business.
Wiki User
∙ 11y ago
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