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What are the marketing environment forces that might impact a type of product or service?

Answer:

The marketing environment consists of the following:

1. POLITICAL FORCES- it varies from place to place and from time to time. to a large extent, the fate of companies depend on the political conditions in the areas where they are situated. In effect, the success of marketing acticities of a firm will be possible only if the political environment allows it to happen.

2. LEGAL AND REGULATORY FORCES- laws passed by the Congress and regulations formulated by the government agencies constitute the legal basis for implementing various marketing activities of the firm.

3. SOCIETAL FORCES- is characterized by the presence of forces which contribute to changing demands for a particular product.

4. CONSUMER MOVEMENT FORCES- consumers around the world have formed groups that seek the advance interests of the consumers----these groups are responsiblr for a number of legislations designed to protect users.

5. ECONOMIC FORCES- under conditions of economic growth, buyer behavior is different than his behavior during depression.

6. TECHNOLOGICAL FORCES- advances in technology have provided opportunities to new products, new ways of selling and new ways of influencing the buyer...

First answer by ID3417415274. Last edit by Karish kuddy. Contributor trust: 0 [recommend contributor ]. Question popularity: 1 [recommend question].

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