MAJOR OBJECTIVES OF SALES PROMOTIONS.
-to support the advertising program.
-to support the sales team drive
-to support the sales channels - trade.
-to accelerate the sales
-to drive the people traffic to the point of sales.
-to stimulate the people to make the buying decision.
-to influence the people to choose a particular brand.
-to help the retail to move the merchandise
-to help to liquidate the stocks.
-to help to overcome the competition.
-to help to gain the market share
-to draw the customers' attention towards the product on the shelf.
1. consumer oriented sales promotion 2. middle man oriented sales promotion 3. sales man ship oriented sales promotion
what is the role of sales promotion for the organozation'
sales promotion dis advantage
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
Special sales promotion measures include aligning the promotion to the strategic objectives of the business. Additionally, the business must consider how the promotion will impact other areas of the business.
1. consumer oriented sales promotion 2. middle man oriented sales promotion 3. sales man ship oriented sales promotion
what is the role of sales promotion for the organozation'
difference between sales objectives and commuicatio objectives?
Sales objectives focus on sales. Communication objectives are goals the organization have for effective communication. Good communication can increase sales goals.
sales promotion dis advantage
The review of literature report on sales promotion can be found by doing an internet search. The review of literature on sales promotion basically talks about various factors that affects the sales promotion.
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
In sales letter you urge consumer while in sales promotion letter you induce the customer.
we can differentiate between promotion and sales promotion in the following points: 1. meaning 2. scope 3. memory and 4. costs
role of sales promotion in integrated marketing communication