Performance dimensions on which customers expect a minimum level of performance. Superior performance on an order qualifier will not, by itself, give a company a competitive advantage.
Total Quality Management (TQM) is an approach that seeks to improve quality and performance which will meet or exceed customer expectations. This can be achieved by integrating all quality-related...
Order Qualifiers are the characteristics of products or services that is required in order for the product or service to be considered by a customer. Order Winners are the characteristics that will...