What are the potential returns of customer relationship management?

Answer:
Customer relationship management may bring about

1. Customer loyalty
2. Firms goodwill
3. Better social relationship between customer (society) and the firm
4. Timely product improvements as per customers need.
First answer by Patric J. Last edit by Patric J. Contributor trust: 0 [recommend contributor recommended]. Question popularity: 1 [recommend question].