The clear difference between Push and Pull promotional strategies are that, PUSH promotes to trade/retail and PULL promotes to the consumer/customer. Its also helpful to know that there is a slight...
Promotional activity includes that analyze competitor promotional plan and activities, execute promotional events and develop consumer overlays
Samples
Samples of the new product always show in the...
Pushing strategy, in contrast, occurs when a seller tries to develop demand through incentives to wholesalers and retailers, who in turn place the product in front of consumers.
They can mean the same thing. Or Product Strategy is focused on the product and what objectives its meant to achieve for the user/consumer Promotional Strategy is focused on correctly Branding and...