Nike shoes are generally considered to be attractive and durable. They are also highly advertised and promoted, and are much higher priced than shoes of comparable quality. For that reason in particular, Nike sneakers are somewhat of a status symbol to many, especially those of college age or younger. Nike shoes are also innovative, introducing a number of new features designed to increase comfort and enhance an athlete's performance.
However, there have been many customer complaints, and instances of shoes (such as Nike Shox) failing after little use, and sometimes causing foot injury.
In addition, some consumers are not happy about how Nike Inc. does business, employing factory workers in Indonesia, for example, for as low as 23 cents per hour.