What are the roles of marketing manager?

Answer 1

First and foremost is that you will need hands on experience in marketing.

it means ability to sell products or services

there will be a set target you will have to achieve to justify your salary and your organizations operation ability.

your primary role will be to ensure there is constant sales and money flow to the organization you work for

you may have your own team of markering / sales executives who will help you achieve the goal or even expand it.

remember Marketing managers are the bread winners for the company and such has a huge importance and role to play in running the organization.

the Senior most guys in most of the organization usually have a very strong marketing role and is usually involved in organizational marketing activities

Answer 2

The Marketing Manager communicates the market strategy and brand messages to the customers. This role monitors, analyzes, and understands customer behavior. In addition, the Marketing Manager creates or modifies customer segments for targeted selling, and creates and manages campaigns and promotions. The Marketing Manager handles e-mail activity capability and Web activities including suggestive selling and awareness advertising. Campaign event planning can be handled by a team comprising the Seller, Marketing Manager, and merchandising and product development. Either the Marketing Manager or merchandising and product development, project the sales for a promotional event and analyze its effectiveness. http://publib.boulder.ibm.com/infocenter/wchelp/v5r6/index.jsp?topic=/com.ibm.commerce.operations.doc/concepts/crbmarkr.htm