What are the sociological psychological and demographic characteristics of people who will buy a washable wool suit?

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Maybe you should see if you can figure out an experiment for that one... possibly even get some Federal funding to pay for you to gather data. Of the top of my mind I would say the consumer would make at least $60,000.00 a year, be aged from 18-55, mostly male, and would be in social groups that go clubbing at dance clubs or socializing at golf clubs.

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