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The answer to this question depends a great deal on what works for each sales person. So I will respond in general terms. Time is valuable, manage your time and respect your customer's time. People buy from people, not companies. Be a people first. People buy solutions, connect your product or service to a need expressed by the customer. Answer the question, "What's in it for me?" People want resources like wizards, experts, and support. Answer the question, "How reliable is your product or service and how do I get service after the sale?" Know how your product or service compares to your competitors. Answer the question, "Why should I buy from you?" Provide training to company employees as a way to develop internal experts. Support those experts so they can become your advocates. Once you have worked so hard to develop your customer, remember you must continue to be faithful to your promises. Nothing destroys sales relationships faster than a poor reputation.

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16y ago
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13y ago

What does a great salesperson look like? While this varies across industries and even across salespeople in the same organization, the following are the most common traits:

  • Driven: Has a sense of urgency and a need to accomplish the task at hand
  • Confident: Believes in own abilities and can handle rejection
  • Outgoing: Projects a great first impression and is energized by social interactions
  • Assertive: Effectively controls interactions and doesn't cave in easily
  • Funny: Engages customer emotions, is likeable and memorable
  • Structured: Leads the customer through the process, is organized and follows through
  • Relational: Cares about the person, not just the sale; effectively identifies customer needs
  • Focused: Doesn't get sidetracked; knows the final destination
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