The sports drink EX5 is marketed as a healthy alternative to Gaterade and Powerade. The main selling points is that it contains much less sugar, calories and sodium than its' competitors while offering the consumer 3 times the electrolyte content.
The benefit that a product or service can deliver to customers that is not offered by any competitor: one of the fundamentals of effective marketing and business
unique selling proporsition of sony cameras
Don't you mean "a unique selling proposition" or unique selling point, also known as usp? It is what marketeers and advertising agencies try to define in a product: the unique qualities that make a product stand out from its competitors.
The unique selling proposition for Lay's Potato Chips is "I bet you can't eat just one".
The unique selling proposition for Lay's Potato Chips is "I bet you can't eat just one".
BMW has 3 unique selling propositions. Its brand represents achievement and is a status symbol. BMW also has excellent customer service and design and features that are very effective for its cars.
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iceHockey
Cadbury's unique selling proposition is that there chocolate won't melt. This is good so that kids will not get melted chocolate all over them.
usp of Audi
Apple's unique selling point is the usability of its products. Apple has built a strong and loyal consumer base surrounding the simplicity of its products.
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