What athletes lost endorsements?

Answer:

Mike Tyson lost his Pepsi deal after he wife claimed sposual abuse.

http://www.nytimes.com/1988/05/29/sports/sports-of-the-times-if-he-loses-this-fight-no-more-commercials.html?n=Top/Reference/Times%20Topics/People/T/Tyson,%20Mike&pagewanted=all&pagewanted=print

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