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What audience is McDonald's most likely targeting with the Ronald McDonald character?

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Who plays Ronald McDonald in the McDonald's commercials?

  Ronald McDonald has been played by several different actors on TV comercials: Willard Scott (1963-65) Bev Bergeron (1966-68) George Voorhis (1963) Bob Brandon (1

Why is Ronald McDonald called Ronald McDonald?

The McDonald's Restaurant originated from the two McDonald's brothers. Although it was subsequently taken over by Carl Karcher, then name stuck. Ronald McDonald's first name w