Purple: Wealth, royalty, sophistication, intelligence.
Blue: Quietness, serenity, truth, dignity, constancy, reliability, power.
Black: Sophistication, elegance, power, rebellion.
White: Purity, cleanness, luminosity, vacuum.
Yellow: Warmth, the sun for many cultures, brightness, joy if little saturated.
Green: Nature, fresh, vegetation, health, green/blues are the favourites of consumers