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What concept do you adhere to?

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Marketing concept and selling concept which concept is the best concept for short term?
Selling Concept:Begin with what firm wants to produce. Given products, persuade customers to buy. "Get rid of what you have." Marketing Concept:Begin with customer needsDevelop 4 Ps in light of...
What is a concept?
Concept is the encapsulation of the total information about a subject or an object.
Examples of selling concept and production concept?
Love the customer not the product. "you'r the boss"-United Airways. "Putting people first"-British Airways.
Is nike Selling Concept Or Marketing Concept?
Nike I think has mastered the art of both concepts. They have done great atsupplying a better product then most by listening to their customers needs and wants. At the same time they have blasted our...