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What do you mean by institutional sales?

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Institional Sales is similar as corporate sales, here we sell products/Services/Solutions to other organisations. its also called B2B Sells.

For an eg. we sell one AC to a customer for his personel uses its B2C Selling, where as in instituional sales we sell in bulk quantities for eg. selling 300-1000 AC to one new opening hotel.

Institutional Sales does not involve the channel of dealers/distributors, its the direct sales for company to company

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First answer by ID1001417703. Last edit by Komal85. Contributor trust: 0 [recommend contributor]. Question popularity: 16 [recommend question]

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