What doe's the VO in seagram's vo whiskey stand for?

Answer:

The whiskey was blended by Joseph E. Seagram for his son's wedding. The blend was different than the traditional "7" blend and was therefore given the classification as the family's "Very Own" blend.

First answer by Plarry. Last edit by IncaBlue. Contributor trust: 1974 [recommend contributor recommended]. Question popularity: 24 [recommend question].