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I. A marketing manager focuses on at least five categories and
disciplines in performing his/her duties in this position:
A. Define the market to be served:
Who? (type of company(s); e.g., end users, OEM's, contractors,
industry segments, etc.
Where? (geography)
Analyze the competition in this market
B. Define/design the product, for this market. Requires collaboration
with engineering and manufacturing
C. Set the price for this product in this market; match the market
driven price to the (product cost + profit target)
D. Define the promotional/advertising process and the
advertising channels for this product
E. Define the distribution/sales channel(s) for this product
Direct Sales?
Retail?
Distributor?
Manufacturer's Representative?
Other?
Include after sales support, if required.
A substantial part of the job will be to study, evaluate, and obtain the answers/results for the above questions.
The rest of your time will be involved in coordinating and negotiating with your firm's other departments (engineering, manufacturing, sales, etc.) to achieve a result for this product that will be financially successful for the company.
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What are the designations in marketing department in IT sector?
Marketing Director President marketing Marketing communication manager Marketing coordinator Advertisement manager Research manager Product manager Sales manager Channel manager Management trainee
What does the position of marketing manager do in a company?
A marketing manager in a typical company is responsible for supervising the company's sales force. As a consequence of this, the marketing manager does not actual sell.
Functions of a marketing manager?
what is a marketing director?
What relevance is sales promotion to the marketing manager?
It can be used by the marketing manager to increase it sale volume..
What are the different designation in marketing department?
Some of the designations in the marketing department include the marketing manager and the marketing representative. A marketing manager oversees marketing operations while the representatives look for business from outward sources.
What kind of jobs require a degree in marketing?
Career Paths in Marketing Public Relations Manager. Public relations departments are in charge of managing communications with the media, consumers, and the public. ... Market Research Analyst. ... Advertising Manager. ... Brand Manager. ... Media Buyer. ... Meeting, Convention, and Event Planners. ... Chief Marketing Officer. ... Promotions Manager.
How different is a marketing manager from a commercial manager in an organization?
the difference lies in the varied roles of a commercial manager as opposed to the relatively limited and linear role of a marketing manager
What does a degree in marketing prepare for a career in?
A marketing degree prepares for a job as a marketing manager, sales manager, product manager and advertising manager. Areas include public relations, sales, brand management, advertising, or general management.
What is the difference between a sales manager and a marketing manager?
so first of all, in sales are included in Marketing. Marketing is = Price, Product, Sales and Promotion ... sales manager have to manage the salary and it's proces to sale... Marketing Manager, have to promote the new brends, make advertisements, and etc...
The marketing manager what are the steps you will take to guard against the phenomenon of marketing myopea?
marketing manager of titan watches Bangalore what are the steps you will take to guard against the phenomenon of marketing myopea?
What can one do with a marketing MBA?
US News and World Report indicates the top jobs for marketing MBAs include marketing manager, management analyst, public relations specialist, sales manager, and advertising manager.
Marketing manager responsibilities in media?
A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns.
