My business does a mix of frequency - but view it as an annual vehicle to reach home owners. We've done full-page, skip, half, half, skip, Quarter, skip, POSTCARD, half, skip,half,skip. It's about...
Well it really depends, on how popular the magazine is, how many adds they normally use, how big the ad is, where the ad is (first page, middle pages). Also it depends on how they charge you, it may...
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