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In the early days of the Heinz company, they wanted to highlight the variety of their products. They chose the number 57 arbitrarily to show how many they had. The ad read "57 varieties" and the slogan "Heinz 57" stuck.

The "57 varieties" referred to the number of products that they had, although at the time they did have more products than 57, but H.J. Heinz thought that it was a magical (faerie princess) number...

An urban myth has it that if you tap the 57 on the side of the glass bottle in a restaurant, the ketchup will start to com out. This information is (not) yet to be evaluated by the FDA [Food and Drug Administration to nerd you out!] so there is no way to prove it.

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Q: What does the 57 on the Heinz Ketchup bottle mean?
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