What does the puffin on puffin books mean?

Answer:
It's just the emblem of the publisher. The publishers business name is 'Puffin books' - so they chose a symbol of a puffin bird as an easily recognisable emblem.
First answer by Snakester1962. Last edit by Snakester1962. Contributor trust: 250 [recommend contributor recommended]. Question popularity: 6 [recommend question].