What effect does audience fragmentation have on media costs?

Its not a good question because it is not spesific. The answer to your question is: a fractional effect. You have to have a spesific cause to find its spesific effect.

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What are audience approaches in media?  Does the audience have influence on media?  Is the audience influential in shaping the media?  Does the audience have an influence over the media?  What effect is the film having on its audience matrix?  What affect do audience fragmentation have on media costs?  What affect does audience fragmentation have on media costs?