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I'm not a videographer, nor am I schooled in such matters, but this is my understanding, after having researched it for a while: For a simple commercial that uses only images, text and voice-over, you may only need a video-editor, and a graphics editor. There are certain specifications you'll need to keep in mind, such as not using "pure" white/black, and making sure that certain colors don't exceed saturation levels that TV can handle...and that kind of thing.
There's a podcast called, "Photoshop for Video" which can provide -some- insight. You -may- need decent recording equipment to add voice-over...but that may ysimply require a decent sound card.
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