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Perception is organization, identification and interpretation of information to understand an environment. Perception is important in the workplace to help employees and employers alike to understand what they are doing.

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9y ago
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12y ago

The importance is in product or service recognition and to have a positive view on your projected results. Such as the very old "Mama Mia! That is a spicy meatball!" most Americans over 50 will immediately recognize it as an Alka Seltzer commercial. This became the preferred choice for heartburn and upset stomaches as a result of this ad. Just recently, even though Senator Obama is a practicing Christian, there are some people that continue to think that he is Muslim.

Perception management is a very powerful tool that canlast for years, if not decades or beyond. It does not even have to have a basis in fact, what is being dealt with is the human mind to believe and to have this belief reinforced, the more times the better the imprint will remain. Little ducklings have the perception that "mama" duck is the one to follow for continued food and safety. It is known that you can use a sock puppet to imprint this message on a ducklings mind and it will go where ever the sock puppet goes.

If you have a commercial product and want it to outsell the rest of the products similar to it in the marketplace, you have to have a good perception manager to put together an effective advertising campaign for your success. If you are not bothered by ethics or moral codes, your product can be the biggest success in the marketplace. For example look at the soft drink MOXIE, it tastes bad, but it was a success for a long period of time just on the ads that pushed the product.

So in brief, yes perception management is a very important tool for business management, because it can take a product or service out of the trash and put it into the success column financially.

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8y ago

Perception is an important factor in human behavior. How we perceive something directly impacts our reactions and actions, whether we have perceived accurately or not. One example would be if someone walked into a room and the people present stopped talking. They may perceive that they were the subject of gossip and get angry. While that may have been the case, it is also possible that the conversation had nothing to do with the person.

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9y ago

Perception is key to understanding anything because it can reveal truth or construct false beliefs. A construction workplace may appear to be filthy to an outsider, but a quality work site is very productive and safe, despite the dust.

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15y ago

Perception forms the underlying basis for de3cision making in Organisations . Perception forms the underlying basis for de3cision making in Organisations .

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Q: How is perception relevant in understanding organizational behavior?
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