MAD magazine
MAD adopted Alfred e. Nueman
It stands for Edsel, as in Alfred Edsel Neuman, mascot of Mad Magazine.
"For You God's Own Love" This is the motto on the archbishop's coat of arms. It can be seen by viewing the Archdiocese of New Orleans web site.
Alfred Smith (1873 - 1944) was instrumental in getting the Empire State Building built. He was four times mayor of New York and Presidential candidate in 1928