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Aristotle proposed a model of communication suitable for public speaking. He put the speaker at the center of the communication process. The speaker prepares a message for an intended audience. The message is intended to have an effect- influence the audience. The audience is seen to be passive and ready to be influenced by the speaker's message.

To put it in other words, according to Aristotle a speaker sends a message to an audience and the audience is affected by the message received.

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Aristotle, a great philosopher initiative the earliest mass communication model called "Aristotle's Model of Communication". He proposed model before 300 B.C who found the importance of audience role in communication chain in his communication model. This model is more focused on public speaking than interpersonal communication.

Aristotle Model of Communication is formed with 5 basic elements

(i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and (v) Effect.

Aristotle advises speakers to build speech for different audience on different time (occasion) and for different effects.

Speaker plays an important role in Public speaking. The speaker must prepare his speech and analysis audience needs before he enters into the stage. His words should influence in audience mind and persuade their thoughts towards him.

Example:

Alexander gave brave speech to his soldiers in the war field to defeat Persian Empire.

Speaker - Alexander

Speech - about his invasion

Occasion - War field

Audience - Soldiers

Effect - To defeat Persia

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Q: Explain Aristotle's model of communication
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