0
BTL stans for Below the Line, is all advertisement that is done at outlet/retail level as well as direct marketing.
BTL is contrary to ATL that stands for Above the Line - the marketing activities performed via traditional media, such as the press, the tv, cinema, radio.
(Corrected)
BTL is an activity as used by marketeers to bring in awareness to a specific target market, by following a conventional marcom approach that lays emphasis towards using various Direct Marketing tools.
This includes roadshows, placing stalls in malls, participating in exhibitions, undergoing door to door selling, test marketing, in-house public awareness campaigns and many more.
This type of marketing activity is often more cheap than ATL and is more focused and rather more quantitative then as compared to ATL that can be more expensive and more qualitative, since it focuses towards attracting the mass market in general.
Wiki User
∙ 13y ago
D'Art Design
BTL activities create Brand consciousness whilst attracting more clients, resulting in greater sales leads.
Btl activation help in accomplishing your audience with a good deal ease in comparison to traditional approaches of marketing.
BTL activities supply a bonus for your brand with the support of marking its presence. It makes your brand position out while saving it from getting misplaced in the muddle.
BTL activation help in constructing a fine photo of a brand with instantaneous effects.
BTL activities make the logo extraordinary and delightful. It make an influence at the target audience with its dynamic techniques.
read more: dartdesign.in/btl-agency.php
Wiki User
∙ 9y agoBTL stands for below the line. Its marketing activities are performed via traditional media which includes television, radio, newspaper and magazine ads.
Add your answer:
Earn +20 pts
How to do BTL marketing?
Usually the lettuce comes before the tomato.
What are the marketing Activity Comes under BTL?
On ground activation, Brand building, Events , Collateral to use brand building, Bill Boards, All Actives which are use to built the brand but does not include media are called BLT activites.
When was BTL Institute of Technology created?
BTL Institute of Technology was created in 1997.
What is BTL Institute of Technology's motto?
The motto of BTL Institute of Technology is 'In pursuit of excellence'.
What subwoofer is better a fi btl 18 or ma audio hard kore?
fi btl 18
What is ATL marketing activity?
sfegrherereyryy
Is marketing a profit taking activity?
Of course! marketing is a profit taking activity. Today everyone needs marketing any product, service or upcoming movies. Marketing introduce you and your product to people with better manner.
Difference of regular marketing from global marketing?
the main diffenrence of global and regular marketing is scope of activity....
What is the definition of person marketing?
Person Marketing is marketing activity aimed at creating target market awareness, and a favorable opinion, of a particular person.
What is marketing management philosophies?
marketing is human activity directed at satisfying needs and wants through exchange processes
What is entrepreneurial activity?
An entrepreneurial activity is an activity that is performed by a person who organizes or operates a business. Some examples include product design, marketing and promotion and so on.
How can you find more information about BTL mortgages?
There are many places to get information on so-called 'buy to let' (BTL) mortgages. Some of these places include Moneysupermarket, Moneyfacts, Thisismoney, Themortgageworks, and Accordmortgages.
