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What are the characteristics of sales promotion in communication tools?

Writing about sales promotion tools, Prof. Philip Kotler observes - "they have 3 distinctive characteristics."   Communication: They gain attention and usually provide inf (MORE)

Company strategy for Sales promotion in rural marketing?

Knowledge of local languageWillingness to get located in villagesCultural Congruence: Rural salesman must have proper acquaintance with the cultural pattern of rural life.Atti (MORE)

Advertising as a Sales promotion strategy?

Nowadays so many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition wit (MORE)